Social Media Ads:

Funnel Stage: Awareness, Consideration, Intent

Buying Type: CPM, CPC, CPL (Cost per Lead)

Outcome:

• Build brand trust through consistent social presence.
• Drive conversations with targeted posts and campaigns.

Metrics: Engagement Rate, Follower Growth, Clicks, Video Views

Formats:

• Carousel Ads: Showcase multiple products in a single post.
• Stories: Full-screen, immersive experiences.
• Sponsored Posts: Promote content to a wider audience.