Digital Advertising:

Funnel Stage: Awareness & Consideration

Buying Type: CPM (Cost per Mille), CPC (Cost per Click)

Outcome:

• Increase brand visibility across premium inventory.
• Boost ad engagement with creative display formats.

Metrics: Impressions, CTR (Click-Through Rate), Engagement Rate

Formats:

• Display Ads: Eye-catching static or dynamic banners.
• Video Ads: Short, impactful stories delivered in-stream.
• Rich Media: Interactive creatives for enhanced engagement.