Case Study : Automotive

Results

Registrations – 381 leads

Our Approach

We used localized Arabic (and English for the UAE) creatives to target first-time buyers and wealthy, tech-savvy professionals throughout the GCC. Audience segments were created based on in-market car buyers and interests in luxury lifestyles. We reallocated budgets to high-performing markets and audience clusters while optimizing in real-time to attain the lowest cost per conversion through the use of programmatic display, paid social, retargeting, and high-intent channels.

Campaign Objective: Lead Generation

Ford advertised the Ford Taurus as a strong rival to well-known rivals like the Toyota Camry, Honda Accord, and Hyundai Azera in an effort to draw in premium sedan buyers in the GCC. The campaign used localized messaging and precise audience segmentation to target first-time buyers and high-income professionals with an emphasis on cost-per-conversion efficiency.

1

  • The campaign was served with Rich Media Top Scroll, LB, MPU & Video banners across the website.
  • Smartphones served the highest number of impressions for the campaign with a CTR of 0.92%.

Campaign Objective: Awareness

This case study showcases the results of a month-long digital ad campaign for the awareness of EV AutoShow in KSA region across different platforms, on devices like Smartphone. Desktop, Tablet & Connected TV.

2

282,200
Impression served

2,275
clicks

64.26%
viewability

0.79%
CTR

Campaign Objective: Awareness

This case study showcases the results of a 2-weeks digital ad campaign with the objective of spreading awareness for Gulf Assist in the GCC+ market through display ads across different platforms on smartphone, desktop, tablet & connected TV to attract the relevant target audience. Smartphones serving the highest CTR of 0.51%

3

100,000
Impression booked

103,001
Impression served

431
clicks

66.57%
viewability

0.42%
CTR

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