Case Study 6: Hospitality & Tourism

Campaign Objective: Awareness

This case study showcases the results of a 4-days digital ad campaign launched for the Ministry of Tourism, utilizing standard banner ad formats across different platforms, to engage and attract the relevant target audience in the KSA region.

1

407,388
Impression booked

407,456
Impression served

1,220
clicks

60%
viewability

0.30%
CTR

Campaign Objective: Performance

This case study showcases the results of about a 10-days long digital ad campaign focused on driving performance and increasing customer conversions by data-driven strategies and optimizing ad placements across different platforms.

2

2,891,484
Impression served

15,306
booked clicks

15,400
served clicks

$0.49
CPC

0.53%
CTR

Results

  • Engagement Rate: 3x higher than standard display benchmarks.
  • Average Time Spent: 1.8 minutes per user in-game.
  • Social Shares: Leaderboard and gameplay sharing generated organic reach beyond paid media.

Campaign Objective: Rich Media Ad

Qatar Airways introduced “Fly the Goal – Flight Path Challenge,” an interactive rich media advertising experience, to capture the thrill of football and the prestige of flying in Philippines. Users were able to pilot a Qatar Airways aircraft through football-themed skies as part of this gamified creative, earning rewards and gaining access to special privileges through the airline’s Privilege Club.

3

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