Case Study 5: Lifestyle & Fashion
Campaign Objective: Awareness
This case study showcases the results of a 2-days digital ad campaign with the objective of spreading awareness for L’Oreal Paris – The Power Of Science in the KSA & UAE market through ad formats like desktop skin, mobile topscroll across different platforms on smartphone & desktop to attract the relevant target audience. Desktop & KSA market performed the best in terms of device and market.
1
141,523
Impression served
857
clicks
73%
viewability
0.63%
CTR
Campaign Objective: Awareness
This case study showcases the results of almost a month-long digital ad campaign with the objective of spreading awareness for Loewe on Running in the GCC market through interstitial & display ads across different platforms on smartphone devices to attract the relevant target audience. In terms of markets, KSA performed the best out of all.
2
INT
155,519
Impression booked
185,827
Impression served
2,921
clicks
65%
viewability
1.57% CTR
DISPLAY
121,250
Impression booked
144,596
Impression served
242
clicks
56%
viewability
0.17%
CTR
Campaign Objective: Awareness
This case study showcases the results of a month-long digital ad campaign with the objective of spreading awareness for Bottega Veneta in the GCC market through Interstitial ads on Sayidaty platform to attract the relevant target audience. KSA performed well with viewability and CTR.
3
166,667
Impression booked
213,562
Impression served
10,286
clicks
74%
viewability
4.82%
CTR
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