Case Study: Finance & Banking

Campaign Objective: Awareness

This case study showcases the results of a 10-days video ad campaign for MasterCard in the KSA region on devices like: connected TV, Desktop, SmartPhone & Tablet and across different platforms.

1

883,300
Impression booked

883,734
Impression served

2,054
completion rate

68.97%
completion rate

87%
viewability

0.23%
CTR

INSIGHTS

  • Despite the short 11-days flight, the campaign successfully delivered the full booked impressions with the video completion rate of 68.97%.
  • Desktop & mobile performed exceptionally well, with completion rate of 69%, viewability rates of 90% for desktop and 87% for mobile.
  • Desktop achieved the highest CTR at 0.28%, followed by mobile with a CTR of 0.23%

Campaign Objective: HPTO

High Performance Traffic Optimization

This case study showcases the results of two 2-days digital ad campaign with the objective of spreading awareness for Franklin Templeton in the KSA market through HPTO  ads across different platforms to attract the relevant target audience. In terms of markets, KSA performed the best out of all.

2

Campaign 1

179,686
Impression serviced

900
clicks

67%
viewability

0.50%
CTR

Campaign 2

136,740
Impression serviced

828
clicks

66%
viewability

0.61%
CTR

Campaign Objective: Performance

This case study showcases the results of about a month-long digital ad campaign focused on driving performance and increasing customer conversions by data-driven strategies and optimizing ad placements across different platforms.

3

5,885,403
Impression served

46,111
booked clicks

47,545
served clicks

$0.30
CPC

0.81%
CTR

Campaign Objective: Lead Generation

D360 Bank aimed to acquire new users through a targeted performance marketing campaign, with a focus on cost efficiency, high-quality sign-ups, and post-install engagement.

The challenge was to deliver 889 sign-ups, while maintaining quality installs, sign-up, and transaction completion rates.

4

4.7M
clicks

22.6K
installs

1,866
registrations

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