Case Study 3

OBJECTIVE

  • Feature Astro Bot: Position Astro Bot prominently as the main character and brand ambassador for the campaign this year.
  • Integration: Incorporate Astro Bot into both the design and messaging to create a cohesive brand presence.
  • Drive users to the website: Direct audiences to the PS website to engage with the campaign and learn more about the offer.

Audience Categories & Audience Segmentation

1. Consumer Electronics

Users who are online Consumer Electronic transactors,

watches video demonstrations, and compares prices across various e-commerce platforms.

2. Consumer Packaged Goods Transactors (Modern Trade Segments)

Users who are offline transactors of products like  Washing Machine, Microwave Ovens, Fruers & OTG, Blenders, Grinders & Juicers

3. D2C Shoppers (Smart Wearables)

Users who are smart wearable gadget transactors
(e.g. Wired/Wireless earphones, Smartwatches, Mobile accessories, Speakers, etc.)

APPROACH

  • Gamified Rich Media Ad Format: 4DS introduces a gamified ad format designed to engage users, while setting the context of Astro BOT now arriving to PS5
  • Objective Alignment: The format incorporates the key objectives of featuring Astro Bot as the main character and brand ambassador.
  • Seamless Integration: It showcases Astro Bot’s integration within the PS5 trailer, ensuring a cohesive brand experience.
  • Interactive Engagement: Users interact with the ad format, enhancing their connection with the campaign and Astro Bot.

KEY TAKEAWAYS

BRAND

  • Prominent Feature: Astro Bot is seamlessly integrated into the rich media ad journey , enhancing his role as the main character and brand ambassador.
  • Cohesive Branding: The gamified rich media ad format aligns with the brand’s objectives, creating a unified and engaging brand presence.
  • Increased Reach: By utilizing an interactive and immersive ad format, the campaign is positioned to reach a wider audience and drive traffic to the PS website.
AUDIENCE
  • Engaging Experience: The gamified rich media ad format provides a fun and interactive way for users to engage with Astro Bot and the PS5 trailer.
  • Immersive Integration: Astro Bot’s seamless presence in the trailer enhances the overall viewing experience, making it more enjoyable and memorable.
  • Call to Action: The interactive elements encourage users to visit the PS website for more information, driving further engagement with the campaign.

Impressions

30M

Engagement

165k

Engagement Rate

5.5%

Clicks

31k

AVG Time Spent

12 Sec

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