Case Study 2

1

Background

400+ contactable qualified leads for UAE and KSA for Ford Taurus

2

Campaign strategies

Target Audience:

Age – Primary: 30 to 50 Y/O | Secondary: 25-29 Y/O & 51-60 Y/O

Gender – 70% Males & 30% Females

Language – Arabic (all markets)

High Income Group | Avg. HH income – $50K-$100K (income figures are directional, and not absolutes)

Audience Interests:

Technology, Gadgets, Sports, Automotive Enthusiasts, History, Fitness, Current Affairs, Investments, Finance, Business. Travel,

3

Tactical

  • Banner Ads on top 100 websites ( sports, finance, Home and lifestyle etc.)

  • Push Notification targeting high end mobile and high-income group

  • Social Media campaign to retarget the users seen the ads within 7 days

5 million
Impression serviced

200K-Push notification sent

584+
Leads generated

410 leads were qualified

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