Background
400+ contactable qualified leads for UAE and KSA for Ford Taurus
Campaign strategies
Target Audience:
Age – Primary: 30 to 50 Y/O | Secondary: 25-29 Y/O & 51-60 Y/O
Gender – 70% Males & 30% Females
Language – Arabic (all markets)
High Income Group | Avg. HH income – $50K-$100K (income figures are directional, and not absolutes)
Audience Interests:
Technology, Gadgets, Sports, Automotive Enthusiasts, History, Fitness, Current Affairs, Investments, Finance, Business. Travel,
Tactical
Banner Ads on top 100 websites ( sports, finance, Home and lifestyle etc.)
Push Notification targeting high end mobile and high-income group
Social Media campaign to retarget the users seen the ads within 7 days
5 million
Impression serviced
200K-Push notification sent
584+
Leads generated
410 leads were qualified
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