Case Study : Services
- The campaign served with Desktop Leaderboard & Mobile Leaderboard banners across Arab News website.
- Smartphones served the highest number of impressions for the campaign with a CTR of 0.51%.
Campaign Objective: Lead Generation
This case study showcases the results of a 5-days ad campaign for Saudi Maritime Logistics on Desktop, Smartphone, Tablet & Connected TV across Arab News website.
1
100,001
Impression served
412
clicks
70.67%
viewability
0.41%
CTR
Campaign Objective: Awareness
This case study showcases the results of a 3-weeks long digital ad campaign with the objective of spreading awareness for Borouge in the QAT, UAE & KSA market through display ads across different platforms with creatives in English & Arabic to attract the relevant target audience.
2
56,041
Impression booked
56,047
Impression served
121
clicks
67.58%
viewability
0.22%
CTR
Campaign Objective: Awareness
This case study showcases the results of more than a month-long campaign with the objective of spreading awareness about Black Sky through Leaderboard & HP Banners across different platforms (desktop only) to engage and attract the relevant target audience.
3
400,204
Impression served
1,357
clicks
63,72%
viewability
0.34%
CTR
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