Case Study 1

1

Background

KFC wanted to Improve brand visibility in UAE Market through a video campaign

2

Campaign strategies

Using our expertise in UAE market, we built a audience personas for this campaign.
We reached out to target audience on top 50 websites and top 50 Apps
We also used retargeting to create brand recall

3

Tactical

  • Rich Media Video Ads to increase the brand visibility and recall
  • Top 50 news, entertainment and financial websites
  • Top 50 casual gaming apps

10 million
Impression serviced

366K-Video views
audience reached

78%
viewability

1% CTR

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